Creative at Heart Conference Review- 2 of 2


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My last post was the start to my Creative at Heart experience. I had so much to say that I had to break it up into two parts. I spoke to about my process of signing up and all the fun things we did. This post is going to be about who I met and what I learned. 

Did you miss my last post? That’s ok! You can read it by clicking this link

Get there and meet new people!

At the Creative at Heart Conference I met so many new people. I am not going to lie, I am a total fan girl when it comes to people I look up to. I about peed my pants when I saw Katelyn James. I know this sounds silly but I have looked up to Katelyn for a long time. I love her work, her marketing, her personality and who couldn’t love her dog, Bokeh. 

I got to meet several other all-stars in the creative world. I also met Natalie Franke, a Maryland photographer. Sigh, I just want to be her best friend and wear her clothes. Haha! She is such a talented woman and I love her words of wisdom. I met Abby Grace, the woman known for her beautiful tulle skirts and beautiful photos. She has so much spunk and I never stopped laughing when she was around. I met Amanda Hedgepath and I love following her on social media now. I just love seeing her cute little girls and her new baby bump.  I even met Ashley and Tyler Herrinton. They are so adorable and work so well together. I felt so cool when Ashley knew my name and told me that she had been following me on instagram. 

On top of all of those fabulous people, I met so many other new business owners that I could relate to. We chatted about our struggles in growing a new business and shared our work. I also met business owners who have been working for years and I could ask them anything! They shared some of their secrets to their successful business and I am so grateful. I met other creatives outside of photography, such as florists, event planners, and web designers that I am excited to work with on future events. 

I left the conference with new friends that I can hang out with. I gained mentors that I can turn to when I need help. I even created new industry contacts that I can work with on styled shoots or to even recommend to my clients.

What I Learned

We covered a wide range of topics and I learned more than I ever imagined.  Natalie talked about using social media to advertise. I learned a lot about how to use Instagram and Facebook and Periscope to advertise my business, draw in my ideal client and to share myself with my followers. Krista A Jones told me all about SEO. I learned what SEO is and how it affects my business. I learned how to boost my SEO to help potential clients find me. Katelyn James and Mary Marantz spoke on the topics of serving your clients. I love the idea of relationship marketing. I want to serve my clients and grow my business loyalty just like they have done. Lauren spoke about how important blogging is for creating a connection with your clients. I kept putting it off but I am now a blogger and I love doing it! 

One of the most important things I learned was about Natalie’s #CommunityOverCompetition campaign. The idea behind this is that we should not be so focused on competing with each other that we miss the opportunity to learn and grow. That is such an amazing idea! There is a movement going on right now. Creatives are becoming friends and encouraging each other. They are letting their pride and selfishness go. They are learning that just because you have more experience than someone, it does not make you better than them. I learned that just because someone is growing at a faster rate than me, I don’t have to hate them. I am supposed to respect them personally, respect their business and applaud their hard work. I learned that even though someone else is lucky enough to afford the 85mm f/1.2 and I had to buy the 85mm f/1.8, does not mean that I should be jealous or spiteful. I need to admire their work and respect that they have worked hard to earn that lens or that new camera body or whatever it may be. 

Change your business. Change your life.

This conference was worth more than the money I paid. I thought it was so much money when I had to pull it from my savings account but it was worth every penny and so much more. I left the conference as a new person. I have been more determined to make my business great. I have been more confident in myself and in my work. I know I still have a lot to learn but now I know where to go to find the tools and I know who to go to to help me along the way. I have new friends that I adore. I now follow those creatives who inspire me and got rid of those who made me feel discouraged. I have joined other groups in my area that help me grow and give me the chance to learn something new every month. 

I know this was a long post but if you have been thinking about attending Creative at Heart, I hope this has encouraged you to do so. If you have any questions about my experience, I would love to chat with you. If you want to learn more about the conference, stop by their website here

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